Job Information
Ford Motor Company NA Ford Protect Program Mgr. in Nashville, Tennessee
NA Ford Protect Program Manager
We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world -- together. At Ford, we’re all a part of something bigger than ourselves. Are you ready to change the way the world moves?
Our Marketing, Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears and voice of Ford.
What you'll do...
Optimize Ford & Lincoln Protect Omni-Channel marketing strategy (direct mail, email, social media, Ford apps, etc.) to increase vehicle service contract sales in the post-vehicle sales channel.
Execute review of direct-to-consumer marketing materials to ensure creative message consistent during customers ownership cycle. Align creative for consistent message across verticals (direct mail, email, consumer connection+, US Ford and Lincoln Protect websites (including Owner sites), Ford Protect eCommerce site, Consumer Connection+, Tier 3 dealer websites, and online advertising.
Lead relationship with VMLY&R advertising partner, developing B2C media campaigns to grow vehicle service contract business through loyal and non-loyal Ford & Lincoln Protect dealers; develop engaging consumer marketing campaigns to re-engage consumers in the auto shopping mindset with targeted messaging.
Collaborate with the FCSD Marketing Team on the implementation of the 2024 Ford Protect media planning and positioning designed to build Ford & Lincoln Protect brand awareness in an aggressive and competitive digital market.
Partner with Integrated Services stakeholders to support Ford & Lincoln Protect’s subscription-based sales strategy and develop product offerings to increase contract sales opportunities outside the traditional F&I sales experience.
You'll have...
Bachelor or higher-level degree, preferably in Business or Marketing.
Knowledge and understanding of Ford & Lincoln Protect products, F&I selling processes and preferably with field and general office experience.In-depth understanding of marketing (B2C) and advertising strategies.
Strong project management experience.
Even better, you may have...
Self-motivated and self-driven to deliver results.
Ability to manage multiple complex projects simultaneously.
Excellent communication skills, including strong writing competency and presentation skills.
Extraordinary teamwork and collaborative behaviors.
Ability to develop strategies and implement tactical actions.
Process-oriented mindset with the desire to eliminate waste and improve efficiencies.
You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!
As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:
• Immediate medical, dental, and prescription drug coverage
• Flexible family care, parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Vehicle discount program for employees and family members, and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time.
For a detailed look at our benefits, click here:
https://fordcareers.co/LL6NonHTHD
This position is a leadership level 6.
Visa sponsorship is not available for this position.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.
We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.
#LI-Hybrid
Included above
Desired Experience
Bachelor or higher-level degree, preferably in Business or Marketing
Knowledge and understanding of Ford & Lincoln Protect products, F&I selling processes and preferably with field and general office experience
In-depth understanding of marketing (B2C) and advertising strategies
Strong project management experience
Skills and Competencies
Self-motivated and self-driven to deliver results
Ability to manage multiple complex projects simultaneously
Excellent communication skills, including strong writing competency and presentation skills.
Extraordinary teamwork and collaborative behaviors
Ability to develop strategies and implement tactical actions
Process-oriented mindset with the desire to eliminate waste and improve efficiencies
Requisition ID : 26885