Job Information
Ford Motor Company Senior Manager, Messaging & Content Strategy in Phoenix, Arizona
We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world -- together. At Ford, we’re all a part of something bigger than ourselves. Are you ready to change the way the world moves?
About Integrated Services
Launched in 2023, Ford Integrated Services will create and market new customer experiences by integrating hardware, software and services across Ford Blue, Model e and Ford Pro. These products and services will allow Ford’s retail and commercial customers to customize their vehicle like never before, with software updates that make the experiences even better over time. Integrated Services is at the forefront of connected, digital platforms that will revolutionize every aspect of how vehicles function, the way people interact with them, and the value those vehicles provide.
About the Role
Ford Integrated Services Marketing is seeking a Manager of Messaging & Content Strategy to join our growing Brand & Content team, reporting to the Director, Brand & Content. This role is crucial in developing and executing compelling messaging for individual products in Ford’s portfolio, and for cross-portfolio messaging.
In this role you’ll work closely with Product, Product Marketing and Business teams to translate complex product offerings into simple customer messages. You’ll be responsible for developing a strategic architecture that helps to organize how products are launched in-market with customers. You’ll also lean into Research & Data to regularly inform and optimize messaging strategy.
What you'll do…
Utilize consumer data, market insights and audience analysis to ground a data-driven approach to messaging strategies
Responsible for driving team clarity on market dynamics and competitive trends to inform messaging strategy
Identifying and prioritizing key research initiatives on behalf of broader MarCom team
Develop and execute comprehensive messaging strategies for Integrated Services focused on deep customer targeting research
Develop comprehensive strategy that is easily digestible to internal stakeholders.
Ensure strategy is implemented into creative briefings and final creative products.
Analyze content performance, identify areas for improvement, and optimize content strategies based on data insights
This role is able to work remotely in the USA.
You'll have…
Bachelor’s degree or professional equivalent
10+ years of experience in marketing, with a focus on messaging, content strategy, and communications
Even better, you may have…
Proven experience developing and implementing content strategies for complex products, services or portfolio offerings. Subscription/DTC experience a plus.
Strong understanding of integrated marketing, DTC, digital marketing and KPIs
Passion for data & analytics to inform content insights
Bias for action towards optimizing performance
Experience working in the automotive and/or technology industries (not mandatory)
Ability to prioritize work across engagements based on short and long-term needs
You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!
As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:
• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time.
For a detailed look at our benefits, click here:
https://fordcareers.co/LL5NonHTHD
This position is a leadership level 5.
Visa sponsorship is not available for this position.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.
We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.
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Requisition ID : 31973